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Insurance Professional Trades in Ties for T-shirts and Creates Positive Messages
LOS ANGELES, Calif. - Jan. 11 (SEND2PRESS NEWSWIRE) -- After 39 years of working as an insurance professional, Bob Johnson of the Bob Johnson Project, decided it was time for a change. Upon retiring, he traded in his ties for t-shirts and has worked with a designer to create a t-shirt line with a positive message.
While the t-shirt business is very different from the insurance industry, Johnson was not able to easily abandon 39 years of insurance jargon; it is part of who he is. He refers to the positive visual messages portrayed on his t-shirts as "policies" and the t-shirts itself as "coverage."
The t-shirts are designed in vintage style and currently, six creative designs are available. They include: circus, hula hoop, origami, weightlifter, horse and butterfly.
Positive messages vary based on the design. For example, the circus has a message of "there is no limit to what you can do"; the Hula Hoop communicates that "you don't need to be young to be youthful"; and the Butterfly message inspires people to "take time to enjoy the little things in life."
"All t-shirts are designed to fit and feel like an old favorite," Denise Plumb, t-shirt designer said. "They have all been washed several times, are pre-shrunk, and manufactured from 100 percent organic cotton; they are super soft and much like a t-shirt that has been loved for many years."
Bob Johnson t-shirts are manufactured in the U.S. and are for sale on the Bob Johnson Project web site. Plans are currently underway to expand into other retail outlets. In the spring, expansion also includes adding short-sleeve t-shirts, men's and possibly children's designs to the line. Currently, only long-sleeve, women's t-shirts are available.
"I bought one of each," Kathlyn Horan of Atlanta, Ga. Said. "I only hope that Bob creates one more so I can wear a different one each day of the week."
According to Bob, "change is good and it's never too late." He hopes that his clients will be inspired by these new polices and coverage. Each t-shirt comes with its own policy number so customers are covered for life.
For more information, visit: www.thebobjohnsonproject.com.
Copyright © 2008 Send2Press® Newswire, a unit of Neotrope®
TAGS: Send2Press Newswire, The Bob Johnson Project clothing, fashion shirt line with positive message
Introducing gus(TM) – Fine Leather Fashion Accessories for Today’s Modern Man
SAN FRANCISCO, Calif. - Jan. 8 (SEND2PRESS NEWSWIRE) -- gus is pleased to introduce their premier line of higher end leather wallets and accessories designed exclusively for men and featuring beautifully hand-sewn craftsmanship as well as their unique "splitshot perforation" styling.
The introductory line includes a men's passport folio, wallets, small and sleek card cases, and a brushed stainless steel money clip. Each of the pieces are hand-crafted from Italian, vegetable-tanned leather, with calfskin lining, hand-stitched corner trim, and their own "Splitshot" perforation process to give the items a very authentic and worn appearance.
"gus is all about bringing back that really nice quality of handmade goods but with the addition of today's style and functionality," explains gus design partner, Mark Loncar. "There simply isn't a lot of well-made men's accessories anymore that are hand-crafted, masculine, and wear well over time. gus is looking to bring masculinity back," quips Loncar.
The Passport Folio is the highlight of the gus line as it features dedicated "SIM" chip pockets to allow travelers to easily store their phone SIM chips from various countries. The Folio also accommodates frequent traveler cards, foreign currency, receipts and such. Nevertheless, it fits comfortably inside a jacket pocket.
Using thicker, vegetable-tanned leather gives the line an authentic and rich feel while also developing that characteristic patina that is unique to vegetable-tanned leathers.
The Splitshot perforation is another styling element developed to give the line its own unique look. It cannot be easily duplicated, as the process requires multiple steps to give the piece a truly authentic look and feel.
The line is currently carried by Zero Minus Plus at Fred Segal in Santa Monica as well as other specialty boutiques throughout the country and online at www.gusstyle.com
About gus(TM)
gus is a wholly-owned subsidiary of Tonic Wear, Inc., based in San Francisco, CA and Portland, OR. Started in 2007, gus designs men's fashion accessories in both the US and Italy. The company works with small factories, tanneries, and textile manufacturers who specialize in traditional manufacturing techniques and combine that with modern styling and functionality for today's audience.
Visit gus at www.gusstyle.com.
Copyright © 2008 Send2Press® Newswire, a unit of Neotrope®
TAGS: Send2Press Newswire, gus style fashion accessories, Italian vegetable tanned leather
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